Center for Unexpected Media [+um] is a Research Hub based at the University of Porto, Portugal, hosted by ID+, Research Institute for Design, Media and Culture.

The primary focus of +um is the socio-cultural decipherment of contemporary media, its roots and heritage, and its re-calibration towards social, cultural and economic development.

The core principle of our incubated research is the evidence that the World is in need of new, even paradoxical, approaches to scientific knowledge.

+um operates at UPTEC PINC (U.Porto’s Creative Industries Incubator), and hosts the PhDDesign Program @ U.Porto, FUTUREPLACES, Creative Commons Portugal, various post-doctoral residencies, a permaculture farm, various radio shows, interfaces with SMEs, and a web of institutional partners.