Mission Statement


One of the key barometers of contemporaneity is the vertigo of technology: subjective, ubiquitous and infinitely reconfigurable. This is readily witnessed in participatory media in face of its apparently orthodox content and the determinism of its use and functionality.

The Center for Unexpected Media proposes a close cooperation with media and technology research. It aims at multiple calibration of the civic vocation of contemporary and traditional media – particularly in its horizontal stream, accessible and of a playful and oneiric expectation. This calibration is primarily conducted through ethnography and design, and aims to be scalable and liable to contextual extrapolation. The contexts of enquiry range from urban environments, documentary legacies, post-industrial regeneration, online developments and historical craft.

Geo-political and geo-economic evidence has been reinforcing the duty to reconsider prior models governing the socio-cultural fabric. Individual and collective, financial and existential, emancipation may be performed via the use of media functionalities. This wide hypothesis may be tested, acknowledged, aggregated and implemented – while maintaining a critical eye in face of recent developments that reveal a potentially paradoxical vocation (e.g.: is social media still and always “social”?).

The Center for Unexpected Media proposes to contribute to the following:
– The decipherment of contemporary social, cultural and mythological paradoxes and perplexities.
– The capacitation of citizens in their relational ambivalence with the vertigo of contemporary culture.
– The legitimisation of multiple value systems and cultural/material production models.
– The calibration of contemporary media through projects that engage with factors of accessibility, horizontality, expectation, geometry, narrative, speculation, oneiricism.
– A contextual harmonisation between the axiomatic aspects of design and their current, unpredictable paradigm shifts.
– The active pedagogy of the multiple forms of wealth.

The group is, first and foremost, project-driven and network-based. A governance structure is intended as a means of maintaining scientific and strategic continuity of what should, in essence, be a point of convergence for research projects sharing a common territory of knowledge and enquiry.